What is AEO?
Answer engine optimisation is the work of making your own website easy for AI systems to read, trust and quote. It focuses on clear answers to real questions, structured data and well-organised pages.
Think of it as SEO for answers instead of rankings. The goal is to be the source an AI uses when it writes its reply.
What is GEO?
Generative engine optimisation focuses on what other websites say about you. AI models learn which brands to recommend from reviews, directories, news coverage, comparison articles and industry lists.
GEO builds those outside signals so that, when an AI looks for the best options in your category, your name keeps appearing.
7 steps to get cited by AI
Start with these, in order:
- List the 20 questions your customers ask most and answer each one clearly on your site.
- Add schema markup for your organisation, services, FAQs and locations.
- Make your business details identical across Google, directories and social profiles.
- Earn mentions in trusted industry articles and 'best of' lists.
- Grow genuine reviews on Google and relevant review platforms.
- Publish a glossary that defines the terms in your industry.
- Test the same prompts in ChatGPT, Gemini and Perplexity every month and track who gets mentioned.
Does SEO still matter?
Yes. AI tools draw heavily on pages that already rank well and on trusted third-party sites. Strong SEO and AI visibility work together, which is why we run them as one programme.