Local foundations
- Claim and fully complete your Google Business Profile, including every service you offer.
- Choose the most accurate primary category, such as 'Medical clinic' or 'Dentist'.
- Keep your clinic name, address and phone number identical everywhere online.
- Add real photos of your clinic, team and parking every month.
Your website
- Create one page for each service, written in plain language patients understand.
- Create suburb or city pages only where you genuinely serve patients.
- Put online booking and click-to-call on every page.
- Make sure pages load in under three seconds on a phone.
- Add medical schema so search engines and AI understand your services.
Content and reviews
- Answer common patient questions in short articles or an FAQ page.
- Ask every happy patient for a Google review, and reply to every review.
- Check your advertising rules: in Australia, AHPRA guidelines restrict testimonials and outcome claims in advertising for regulated health services.
How long does clinic SEO take?
Local rankings often improve within 4 to 8 weeks of a fully optimised Google Business Profile. Website rankings usually take 3 to 6 months. Many clinics run Google Ads alongside SEO to fill the appointment book sooner.